blog

View all authors
More filters

Becoming a Dementia Friendly Organisation

Farai Pfende - June 10, 2016
Listen to this article

Becoming a dementia friendly organisation is no longer about satisfying some altruistic need or Community Social Responsibility policy. It is a matter of complying with equality legislation.

The number of people with dementia who are of working age is estimated to be nearly 50,000. Due to the difficulties in diagnosis it is possible that there are more. I think it is not a long way off before we have a case resulting from discriminatory attitudes towards employees with dementia.

The symptoms of dementia in younger people are the same but the impact can be more far reaching. Many will have more financial commitments, children and parental dependents. They will have future hopes and aspirations to fulfil before and after retirement.

Becoming a dementia friendly organisation promotes the empowerment and inclusion of employees living with dementia. It develops managers listening and empathy skills and support employees to access the right solutions and adjustments they may need. The process includes raising dementia awareness which is an impactful way to meet the equality and inclusion agenda of any reputable organisation. Training can ensure that all employees understand dementia diseases, the appropriate language and treatment used to talk about people with working age dementia and ultimately support then to feel positive about themselves.

There is a serious business case for recognising that people with working age dementia can continue to be productive and make a valuable contribution to their organisation for a long time. The right information, support and strategy will increase retention, reduced absenteeism, build greater employee loyalty. A compelling business case for becoming a dementia friendly organisation.

For more information about our Dementia Friendly Organisations programme, please visit: http://www.joco.gb.net/dementia-friendly-organisations/

Farai Pfende

Head of Learning & Development


JoCo Learning and Development Ltd

A registered nurse with over 15 years of experience working in the NHS, Nursing homes and domiciliary care, Farai is Head of Learning & Development at JoCo Learning and Development. She is also Chair of the Nottinghamshire Dementia Action Alliance.

View more by Farai Pfende

Photo of Farai Pfende

supported by

University of Nottingham logo

about these blogs

Dementia Day to Day has been created in partnership with the University of Nottingham School of English and Trent Dementia.

See disclaimer

Copyright © 2026 Trent Dementia Services Development Centre

Trent Dementia Services Development Centre is a Registered Charity No. 1109855
Registered as a company limited by guarantee and registered in England No. 05409539
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram